Introduction to User Experience Research || Wacre Skill Centre

Course Details

UI/UX
5.0 Reviews

Introduction to User Experience Research

By Grégoire Nkundabakura
03/Jul/2024
1 Students

Course Description

Great products don’t start with code they start with people. This hands-on course introduces you to the core methods and mindsets of User Experience (UX) Research, the practice of uncovering real user needs, behaviors, and pain points to inform smarter design and product decisions. No prior experience required just curiosity and a willingness to listen.

Why Learn UX Research?
Building features users don’t want wastes time, money, and morale. UX research reduces risk by grounding your work in evidence, not assumptions. Whether you’re a designer, developer, product manager, or founder, understanding your users makes you more effective, collaborative, and impactful.

What You’ll Learn:

Differentiate between qualitative (interviews, observations) and quantitative (surveys, analytics) research
Plan and scope a research project aligned with business goals
Recruit real participants on a budget and without a user pool
Conduct user interviews and contextual inquiries with empathy and structure
Run usability tests (moderated and unmoderated) on prototypes or live products
Analyze findings using affinity mapping, personas, and journey maps
Turn insights into actionable recommendations for design and development
Avoid common biases: leading questions, confirmation bias, and false consensus
Present research findings clearly to stakeholders and teams
Integrate research into agile workflows even with tight deadlines

Why Choose This Course?
Taught by practicing UX researchers from top tech and design firms, this course focuses on real-world application, not theory. You’ll conduct a mini research project from planning to presentation using free or low-cost tools like Google Forms, Zoom, and Miro. Includes interview scripts, consent templates, and a research roadmap you can reuse.

By the end, you’ll confidently gather and advocate for user insights that shape better products.